Barbara’s is a unique furniture boutique located near main street in historic Bardstown, KY. They reside in a historic, beautiful two story shop that invites you to personally select from an eclectic collection of home furnishings and gifts.
After seeing the work SimpleLogic completed on a competitor’s website, Barbara’s reached out to us to design them a website experience that was similar to their competitor’s but even better. Barbara’s wanted a website that would allow site visitors to embrace the feeling that Barbara’s was warm, inviting and friendly place buy gifts and furnish their homes. They wanted the site to be simple, elegant and easy to understand and use.
What We Did
Content Management System
Social Media Integration
Search Engine Optimization
Barbara’s website was developed in a responsive design to automatically detect the size of the users screen to correctly size the main navigation, images and content on any device.
The site offers heavy usage of photography that showcases the many services Barbara’s offers as well as helps site visitors embrace the warm tone they want them to experience during their time at Barbara’s.
The site offers “Blissful Bucks” to couples who use Barbara’s as their wedding gift registry. Blissful Bucks are gift cards that can be sold in many denominations and can be used towards Barbara’s interior design services.
Since the website’s launch, Barbara’s is listed on the first page of Google’s search results for several of their keywords and phrases and has seen an 400% increase in the amount of FaceBook likes and follows.
Barbara’s appreciated how SimpleLogic implemented their vision into the website’s experience for their visitors. Next they are looking forward to integrating an ecommerce solution that embodies the same spirit.