Why isn’t anyone coming to my website?

Helping you get the exposure your website needs

DONT PREVENT PEOPLE FROM FINDING YOUR SITE

So you’ve built your website, launched it and now the waiting game begins. You’ve Googled your business a hundred times over the past few weeks and still nothing. What gives? This is because your website has not been optimized for visibility in the search engines, otherwise known as Search Engine Optimization.  There are different levels of SEO, but at the very least, websites need to launch with a basic level of optimization so search engines can crawl your site and at least know your site is there.  SEO is very complex but when you are launching your website you should at least have the basics covered.  These SEO basics are known as On-Page and Off-page SEO.  To keep things simple, On-Page SEO determines what your web page is about, where Off-Page SEO  determines how high your web page ranks in the search engines.

SimpleLogic won’t launch a website unless it has these basic elements for search engine visibility:

ON PAGE SEO

On page elements refer to items that are implemented directly your website or blog. It’s always a good idea to include SEO as part of your website design process rather than have someone implement these items to your site after it launches.

1. Title Tags and META Data
Be sure that the pages you want to be indexed have the correct title and page descriptions in them. If your page is about widgets, then your page title and descriptions need to reference widgets in them. Not only is this to let the search engines know what your page is about, but also potential site visitors who are looking at search results pages. If the title and description are relevant to what they are searching for, the likelihood of the search engine user clicking on your link is relatively high.

2. URL
It’s a good idea to use a keyword describing what the page is about in the page’s URL. In the widget example, you might use http://www.yoursite.com/widgets. There is a lot of debate around whether a keyword rich URL makes that much of a difference from an SEO perspective, but search engines can better understand what a page is about if the URL contains a keyword instead of https://www.yoursite.com/product456899/. More importantly, visitors browsing search engine links will be able to see what your page is about versus /product456899. So why even take that risk?

3. Image Tags
Another opportunity you have to let visitors know what your page is about is using the correct alt tags in your images. These images should be named what they are and hopefully related to what the page is about. For instance, if you are looking at a page regarding bicycles, you would expect to see images of bicycles, people riding bicycles and other bicycle-related concepts.

4. Content
Content should contain the meat of your on-page elements and is what both the search engines and your site visitors are really after. Make sure your content revolves around your keywords and that it sounds natural to your visitors. Be careful not to overuse your keywords or the page will come across as spam which will hurt your rankings in the search engines. It’s also a good idea to link to other pages of your site as long as it makes sense to the reader. In the example of a page on bicycles, it would make perfect sense to have a link to a page on bicycle maintenance within that page.

5. Page Speed Load Times
Google has made it well known that it rewards websites that load quickly. It wants to provide the best experience for its users and will give higher rank placement for sites that are optimized for fast loading times. This also ties into the same concept of having a responsive or mobile website as well.

OFF PAGE SEO

Off page SEO are more complex tasks which are techniques used to improve the position of a web site in the search engine results page or (SERP). Many people associate off-page SEO with link building but it’s a lot more than that. Simply put, off Page SEO are tactics used to promote the website for the purpose of ranking a website higher in the search results.

These techniques include:

Social Media Marketing

Social Bookmarking

Link building

Guest Post Blogging

A website gains authority by providing high quality and useful content. Once a website is considered an authority, its more likely to have links from other websites, mentions on social media (Facebook likes, tweets, and pins) and it is more likely to be bookmarked and shared among communities of like-minded users.

By | 2017-10-18T20:44:29+00:00 October 17th, 2017|Advertising, Digital Advertising, Web Design, Web Design Agencies|

About the Author:

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SimpleLogic is a website design agency in Louisville, KY specializing in website design, development and web applications focused on simplifying complex web processes. Our goal is to make the internet easier. If your business is challenged with websites that aren’t generating results or web applications that hinder your productivity Contact Us.